A. Intangibility
B. Inseparability
C. Variability
D. Perishability
✅ The correct answer is option C.
The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service variability.
The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service variability.