A. Environmental scanning
B. Environmental monitoring
C. Competitive intelligence
D. Environmental forecasting
✅ The correct answer is option A.
Environmental scanning involves surveillance of a firm’s external environment to predict environmental changes to come and detect changes already under way. Environmental scanning is the process of gathering information about events and their relationships within an organization’s internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization.
Environmental scanning involves surveillance of a firm’s external environment to predict environmental changes to come and detect changes already under way. Environmental scanning is the process of gathering information about events and their relationships within an organization’s internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization.