A. Satisfied
B. Dissatisfied
C. Delighted
D. Neutral
✅ The correct answer is option C.
If actual performance exceeds the expected performance of the product, then customer is delighted. This can lead to satisfaction among customers. If actual performance exceeds the target performance (positive disconfirmation), it can lead to a particularly large degree of satisfaction among customers (enthusiasm).
If actual performance exceeds the expected performance of the product, then customer is delighted. This can lead to satisfaction among customers. If actual performance exceeds the target performance (positive disconfirmation), it can lead to a particularly large degree of satisfaction among customers (enthusiasm).