718. Value for shareholders of a firm is measured by:

A. customer comments
B. stock performance and profitability
C. sales revenue
D. satisfactory employee targets
✅ The correct answer is option B.
Value for shareholders of a firm is measured by stock performance and profitability. Shareholder value is the value enjoyed by a shareholder by possessing shares of a company. It is the value delivered by the company to the shareholder.

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