A. competitive advantage
B. focus
C. cost leadership
D. logic
✅ The correct answer is option A.
Competitive advantage arises when a firm is able to perform an activity that is distinct from competitors. Competitive advantage refers a company’s ability to outperform rivals due to unique, high demand, or superior quality products or services.
Competitive advantage arises when a firm is able to perform an activity that is distinct from competitors. Competitive advantage refers a company’s ability to outperform rivals due to unique, high demand, or superior quality products or services.